speaker DETAILS< BACK TO speaker
Executive Vice President, Worldwide Digital Distribution and Home Entertainment, Home Box Office, Inc.
Sofia Chang is executive vice president, Worldwide Digital Distribution and Home Entertainment of Home Box Office, Inc. In the role of Home Entertainment, she oversees the digital and physical transactional businesses globally. This includes the development, distribution and marketing of an extensive slate of HBO and Cinemax releases including worldwide record-breaking titles such as Game of Thrones and Band of Brothers. With offices in New York, London and Toronto, the company’s titles are distributed in more than 60 countries around the globe, making HBO one of the top performing studios in television. Adding to her current Home Entertainment responsibilities, she is now charged with overseeing digital distribution, including HBO NOW, which launched in 2015 and is distributed across multiple platforms including Apple, Amazon, Google, Roku, Xbox and more. She was named to this position in June 2015.
Chang joined HBO in 2000 in the HBO Home Entertainment division, ascending to the positions of vice president, Marketing, and senior vice president, Marketing and Creative Services. During this time, she was responsible for overseeing the domestic release slate, including the first successful TV on DVD title Sex and The City. She also led the development of several award-winning DVD advertising campaigns, garnering a Gold Effie for Oz: Season 1 and a Kelly Award for The Sopranos final season campaign.
In 2008, Chang was named senior vice president, Consumer Marketing, Retail Products, responsible for overseeing HBO’s licensing business. In this role, she led the expansion of HBO’s licensed products worldwide into Europe, South America and Asia and the development of merchandise across many franchises, including the highly-successful Tru Blood beverage and a comic-book series for the same franchise. Under Chang’s tenure, HBO expanded into new product categories to include fragrances, cosmetics and digital gaming.
In March 2012, she moved to the Programming Strategy & Planning area as senior vice president, where she oversaw program strategy, audience research and promotion planning and scheduling for HBO and Cinemax.